Sony Bravia KDL-40V4100 40 in. HDTV LCD TV

Sure, you already know that the KDL40V4100's full HD 1080p LCD screen enhances your home video experience by displaying 1920 x 1080p images — the highest resolution available — thereby also making it a perfect match for taking full advantage of Blu-ray Disc and PlayStation content. But do you know why? Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the KDL40V4100 uses nothing less than an engine. Sony's BRAVIA ® Engine & trade technology is a fully digital video processor that employs a collection of unique algorithms to significantly reduce video " noise " and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential.