37LG50 37 in. HDTV LCD TV

Unlike other sensors which can only sense brightness of ambient light, LG ’ s “ Intelligent Sensor ” uses 4,096 sensing steps to evaluate its surroundings. Using a sophisticated algorithm, the LG processes picture quality elements including brightness, contrast, color, sharpness and white balance. The result is a picture optimized for it ’ s surroundings, more pleasing to watch and which can also save up to 50% in power consumption.